PRODUCT DESIGNER LEADER / UX ENGINEER
For over 20+ years I've been helping companies meet their creative objectives, establish brand recognition and develop original products. I believe in leading first by example, always evolving from project to project. I coach my teammates to be innovators, continually looking for ways to improve the UX. I'm passionate about my craft and more than anything, I love good design.
As a mentor and coach, I specialize in building design teams that are optimized and equipped to tackle any project on a global scale. My teams achieve success through the use of agile and design thinking best practices, which include planning, project sizing, design sprints, and executing on work for all user experiences. The design teams I build are stable and dedicated to providing the best possible work.
Achieving a great user experience (UX) is essential for any platform as it is the cornerstone of customer loyalty. To accomplish this, one must maintain a healthy equilibrium between code and design. Focusing solely on function over form or style over substance can result in a product that either lacks longevity or looks good but is ultimately ineffective. The golden ratio, an example found in nature, is a testament to the positive balance that mathematical proportions can provide, thereby making things more aesthetically pleasing. A harmonious composition of architecture and arrangement always results in a product that outperforms the competition.